advertising, marketing, & promotions

Overview

Knowledge Pioneers Law Firm Advertising, Marketing, & Promotions Practice team assists clients in investigating, prosecuting, and defending against advertising, marketing, and unfair competition claims that often go to the core of their business strategies. We are skilled and effective courtroom advocates who protect our clients’ advertisements and brands. Whether it is stopping a competitor from making false and misleading advertising claims, fending off a challenge to our client’s advertising campaign during a critical business season, or defending against agency actions, we have an impressive track record of courtroom victories in important advertising cases across the country — at the preliminary stage, at trial, and on appeal. Advertising issues often require expedited action at crucial times, such as right before the launch of a major advertising campaign. Our attorneys have significant experience and success in seeking and defending against preliminary injunctions and temporary restraining orders to meet our clients’ business needs at critical times. In addition, we have extensive experience in both bringing and defending challenges before national authorities.

 

Complementing our litigation experience, we counsel clients in connection with their advertising, marketing, data, and privacy programs to ensure such programs comply with the relevant laws, Sharia rules, and regulations and avoid competitive challenges. Our attorneys also review all types of advertising copy and promotions and counsel clients on all types of agreements with vendors of advertising-related products and services.

Knowledge Pioneers provides a one-stop-shop for all copyright, trademark, internet and social media, and false advertising needs and we manage these practices as an integrated whole.

Capabilities

Litigation

We have experience defending all manner of consumer class actions alleging unfair advertising, marketing, and business practices across a broad range of subject matter areas and industries, including consumer products, food and beverages, television and Internet services, consumer electronics, consumer privacy, debt collection, and telephone and text messaging issues. In addition, we have one of the nation’s most significant and successful practices both defending and challenging advertising and marketing claims. Furthermore, our attorneys regularly represent clients in national courts, state attorneys general, and television networks both challenging and defending their advertising, marketing, and other alleged unfair trade practices in both litigation and government investigations.

Attorney General & TV Network Challenges

We have one of the nation’s most significant and successful practices both defending and challenging advertising and marketing claims in Saudi Arabia. Our lawyers also regularly represent clients before national courts, attorneys general, and television networks both challenging and defending their advertising, marketing, and other alleged unfair trade practices in both litigation and government investigations.

We also counsel clients on compliance with domestic laws and the various state deceptive trade practices regulations, including, for example, the proper use of sales offers, testimonials, and endorsements, and product demonstrations. We have extensive experience with claim substantiation, including analyzing such substantiation to support or challenge advertising claims.

Class Action, Consumer Protection, & Unfair Trade Practice Defense

Our best-in-class trial lawyers have played an important role in shaping the handling and outcome of class action, mass tort, and toxic tort litigation and settlement. Included in this is decades of experience defending all manner of consumer class actions alleging unfair advertising, marketing, and business practices across a broad range of subject matter areas and industries, including consumer products, food and beverages, television and Internet services, consumer electronics, consumer privacy, debt collection, and telephone and text messaging issues. We have defeated such cases on motions to dismiss, at class certification, at trials, and on appeal. Even when a fully litigated outcome may not be the desired business outcome, our experience, reputation, and ability to win such cases at trial frequently result in advantageous settlements for our clients.

Transactions & Commercial Agreements

Our attorneys draft all types of agreements between our clients and the vendors of advertising-related products and services, and we understand the critical issues to include in such agreements at the front-end of the advertiser-vendor relationship. In addition, we draft the releases, licenses, and related agreements required for our clients to use third-party names, voices, likenesses, and biographical data in their advertisements. We also draft and review a full range of Internet-related contracts, including website development, Internet advertising, co-branding and banner ad, co-sponsorship, and hyperlinking agreements, as well as all types of agreements relating to e-commerce.`

Counselling & Compliance

We are familiar with Saudi and regional laws, regulations, and guidelines that apply to the marketing and advertising of most consumer products and services, allowing us to provide the full range of counseling and compliance advice related to advertising and marketing. We review all types of advertising copy created by national advertisers for all media to identify potential risks and offer clients creative suggestions on how to avoid them.

 
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